“Is SEO dead?” This question pops up every year—especially as search engines evolve and artificial intelligence (AI) changes how people find information. In 2025, the answer is clear: SEO is not dead. It’s changing—and remains critical for any business with an online presence.
Why Do People Say SEO Is Dead?
- AI Search Engines: Tools like ChatGPT, Gemini, and Google’s new AI features deliver instant answers, reducing traditional website clicks.
- Algorithm Updates: Search engines now reward high-quality, useful content—not outdated keyword tricks.
- Zero-Click Searches: Sometimes users get answers right on Google’s results page.
Read more about SEO trends from Search Engine Journal.
Why SEO Still Matters
- Visibility: People still use Google and Bing to discover businesses, products, and solutions.
- Trust: High rankings build credibility with your audience.
- Local Search: “Near me” searches are more popular than ever—especially for service businesses.
Forward-thinking companies combine traditional SEO best practices with new strategies powered by AI.
Learn how you can do this with our SEO+AI Services.
What Works for SEO in 2025?
- Quality Content: Focus on solving real problems and answering questions.
- AI Tools: Use AI for smarter keyword research, content optimization, and analytics.
- User Experience: Fast, mobile-friendly, secure websites win more traffic and sales.
- Internal Linking: Guide users (and Google) through your content.
(See our Website Development page for more.)
Need SEO Help?
Don’t let your website get left behind. Contact our SEO experts for a free audit and see how you can improve visibility, leads, and sales in 2025.
Check out our SEO Services to learn more.
Stay updated on search engine changes with Moz’s SEO learning hub.
